About Us

Our Vision

Sociogramics’ vision is to return character and community to the core practices of financial institutions with an emphasis on the 80+ million in the U.S. who are unbanked, under-banked and those new to credit (such as recent immigrants and youth). Benefits to financial institutions, such as credit granters, depositories and insurers include increased lifetime account value, real-time life event insights, deepened customer engagement, fraud prevention and reduced delinquencies. Sociogramics was founded by serial entrepreneur and champion of social good, Gary Kremen (founder of both Match.Com and Clean Power Finance), and is backed by a consortium of leading national venture capital funds.

Management Team

Gary Kremen

Founder & CEO

Gary Kremen is a leading Silicon Valley entrepreneur. In 1991 Gary co-founded (with Ben Dubin of Asset Management) Full Source Software, the world’s first open source software company. By downloading open source software from the nascent USENET, cleaning and recompiling it for various flavors of UNIX, and organizing it into packages, he was able to sell it en mass to corporate purchasing departments. Gary then co-founded Los Altos Technologies in 1992, a computer security company that is still in business as of 2011. In 1993 Kremen invented Internet dating, founding Match.com. He wrote the original business plan, recruited the first 20 employees, raised angel and venture capital and lead the company as CEO and Chairman into high growth and revenue. Gary then co-founded NetAngels, which he merged with Firefly Network (first in collaborative filtering), which was then purchased by Microsoft for a reported $40m purchase price.

He also registered several premiere domain names in the early days of the Internet, including Jobs.com, Housing.com, Autos.com, and Sex.com. His 11 year battle over the ownership of Sex.com is the subject of two books, over 500 articles and two movies in development. His legal victory over the 5 time convicted felon who stole the domain name and the felon’s corporate accomplice, is the controlling legal case defining the property nature of domain names (Kremen vs. Cohen, et. el.). Gary’s sale of the Sex.com domain name was the highest price ever paid for a domain name.

In 2006 he founded Clean Power Finance, the leading software and financing platform for solar installers, used for over one third of all U.S. residential solar installations in the last 12 months. The company recently raised $25m from Kleiner Perkins, Google Ventures and Claremont Creek Ventures and partnered with Google to create a $75m fund for residential solar projects.

He has three patents to his name, including the invention of dynamic web pages, which is used by virtually all Internet web sites.

Gary received both a degree in Electrical Engineering and a degree in Computer Science from Northwestern University. He also has an MBA from Stanford University.

More can be found at http://en.wikipedia.org/wiki/Gary_Kremen and Kremen.Com

Eric King

VP of Operations

Eric is a seasoned entrepreneur and angel investor who serves as our Vice President of Operations. He has led or advised on acquisitions or divestitures of consumer finance and internet assets totaling nearly $12 billion. Prior to Sociogramics, he served as turnaround CEO for SaaS compliance provider ClickSafety.com (sold to Providence Equity), Board member and investor at SaaS compliance provider SafetyCertified.com (sold to W.W. Grainger) and was recruited by Gary Kremen as the founding VP of Marketing at SaaS cleantech ERP and consumer leasing leader Clean Power Finance (Kleiner Perkins, Google Ventures, Claremont Creek). Eric was the co-founder and President of FastFind.com, online lead generation for financial services, that was backed by Dan Gilbert of Quicken Loans and acquired by Bankrate.com. Prior to that he was VP of Corporate Development at Providian Financial Corporation, a Top 10 subprime consumer lender, and various finance roles at USI Insurance Holdings, a middle market insurance broker roll-up.

Eric earned his B.A. from Southern Illinois University and an M.B.A. from San Francisco State University. Eric holds a FINRA Series 7, Series 63 and Series 79 license and a California Real Estate Broker license.

Shah Rahman

VP of Engineering

Shah brings more than 14 years of software engineering and architectural experience to Sociogramics and is responsible for technology and engineering. Prior to Sociogramics, Shah ran his startup software development and services company, Horoppa Software and worked with a number of highly successful bay area startups in the consumer Internet and Enterprise spaces such as: Billshrink (now known as “Truaxis”), CloudCrowd (Serv.io), Bayphoto, Alumwire and CPAHoldings. Previously, Shah has held senior management positions at Redback Networks (acquired by Ericsson AB) and led the team in key technology developments, such as, WiMAX and 4G/LTE, that generated 100 million+ in revenue/year. Prior to that, he worked as a Senior Software Engineer at Cisco Systems, developing Enterprise routing, wireless and mesh software for over six years.

Shah is a key inventor of carrier and Enterprise-grade WiFi mesh systems and co-invented IEEE 802.11s standards. He has 10 issued patents in wireless mesh and Enterprise networking/software technologies and has another 11 patents pending. He holds a master’s degree in Computer Science from Stanford University and a bachelor’s degree with first-class honors in Electrical Engineering from University of Queensland, Australia.


Tugboat Ventures

Lead Investor

Tugboat Ventures is a venture capital firm specializing in investments in consumer Internet, enterprise software-as-a-service, mobility, and the next generation of online advertising companies. The firm prefers to invest in early-stage companies in the vicinity of the San Francisco Bay area. Tugboat Ventures was founded in 2005 and is based in Palo Alto, California. Tugboat’s small, highly effective team strives to make a significant difference from as early as inception through successful IPO or sale.

Harmony Partners

Co-lead Investor

Harmony invests in technology, consumer, life sciences and environmental companies. The founding partners, Mark Lotke and Greg Eaton, have invested in over 50 companies over the past 15 years, including ComScore (IPO), Coremetrics (IBM), E*Trade (IPO), Greenbox (SilverSpring), Infinity Pharmaceuticals (IPO), Predictive Systems (IPO), Priceline.com (IPO), Perabit (Juniper), SS&C; (IPO), Swype, Scopus (IPO/Siebel) and YesMail (IPO).

Trinity Ventures

Founded in 1986, Trinity Ventures, a boutique investment firm, partners with passionate entrepreneurs to transform revolutionary ideas into reality. With over $1 billion under management, Trinity Ventures was founded on the principles of personal engagement and mutual respect with the entrepreneurs they fund. Trinity Ventures focuses on early stage technology ventures with a particular emphasis on digital media, Internet services, mobility, security and software markets.

Greylock Partners

Greylock partners with entrepreneurs to help them build market-leading businesses. Over the past 45 years the firm has worked with hundreds of companies, 150 of which have gone on to IPOs and 100 of which have gone on to profitable M&A; events.

Claremont Creek Ventures

Claremont Creek Ventures is a venture capital firm investing in early stage information technology companies. Claremont Creek focuses on IT sector where they have deep domain expertise, including – but not limited to – mobility, healthcare, energy efficiency and security markets. Claremont Creek Ventures is based in Oakland. It is the premier funding source for early stage technology opportunities in the local area.

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